The “Pebble in Your Shoe” Model of Effectiveness: Laurentian University Undergraduate Students’ Perspectives on Campaigns Regarding Alcohol Use During Pregnancy

Using intersectionality theory, basic qualitative design, thematic analysis and focus group discussion, the “Pebble in Your Shoe” Model of Effectiveness was developed based on community perspectives. This model could be utilized in the development and evaluation of future Level 1 FASD Prevention campaigns.

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